Digital Marketing Plan
Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)
Scenario
The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work.
You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)
Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including:
1. Situational Analysis
2. Objectives
3. Strategy
4. Tactics
5. Actions
6. Controls
Requirements:
The digital marketing plan must be at least 8 10 pages in length, in addition to the title and reference pages.
Use at least five scholarly or academic sources, formatted per APA.
