LOGISTICS
3.1 Learning Outcomes:
Develop a marketing perspective on logistics and explain the need for close coordination between the two functions.
Explain customer segmentation and its importance to logistics.
Demonstrate how the segmentation practice can be re-engineered to set logistics priorities.
3.2 Action Required:
Watch the short video at the following link
3.3 Test your Knowledge (Question):
How many ways logistics companies divide the market?
3.4 Instructions
Answer the question in the test your knowledge section.
Post your answer on the discussion board using the discussion link below
Develop a marketing perspective on logistics and explain the need for close coordination between the two functions.
