Market Research
Sports Marketing Class Activity
Pick a professional organization.
Define your product/company’s target market
Describe why a sponsorship with the organization is an good way to reach your target market
Identify 3 sponsorship objectives and label if these are direct or indirect objectives
For this example – there is no budget set –remember, you will need to be able to spend money on other promotional mix strategies to promote your sponsorship. So with that being said, how much do you think you will spend on your sponsorship?
How will you tie your sponsorship element into your promotional mix?
What elements/assets will be included in your sponsorship?
How will you measure the success of your sponsorship?
Build a sponsorship element that will do the following
Build Awareness
Keep your competitors out of this space
Specifically, reach your target market
Build relationships with consumers, vendors, employees
Enhance your image
Increase sales
Assume that you decide not to buy a sports sponsorship for your product. Create an ambush marketing campaign around your chosen team.
What are the objectives of your campaign?
How will you activate your campaign?
Why would you pick this route over a sponsorship?
