Marketing Campaign
Part A
Complete this part of the Capstone using your submission from Module 2: Develop Marketing Campaign
It is now 2 months later since you implemented your marketing campaign. In what ways could your marketing program help to avoid the customer boredom that seems to occur in college or university foodservices?
Fully explain your marketing strategy with at least 1-2 paragraphs. Ensure to use appropriate spelling and grammar.
Part B
You are a foodservice manager who has been authorized to make a change in the form in which some food items are purchased. What steps should you go through to ensure that this change occurs efficiently and effectively? Hint: Systems Thinking should be employed throughout the process. A change in one part affects all parts. Changing the form in which food is purchased will potentially affect receiving, storage, production, the menu, and service.
Your answer should focus on the following components: preparing for the change, managing the change, and reinforcing the change.
