Marketing Paper Assignment
1-What is marketing? Which are the four requirements of marketing to occur?
2-Briefly explain 4 p’s of the marketing mix of a product.
3- Explain 8 p’s of marketing mix of service.
4- What is a marketing system? Briefly explain the three types of vertical marketing systems which are the corporate system, contractual system, and administered system.
5- Explain distribution coverage and briefly explain the types of distribution coverage.
6- Briefly explain six types of the personal selling process.
7- What are the four stages of the product life cycle?
8- What are the skimming strategy and penetration strategy in pricing? Briefly explain them with an example.
9- What is the impact on competition, price, product, promotion, and place in the introduction stage, growth stage, maturity stage, and decline stage?
10- Explain multi-product branding. Briefly explain three branding strategies, sub-branding, brand extension, and co-branding.
11- Briefly explain private branding, multi-branding, and mixed branding and licensed branding.
