Strategic Assessment and Market Analysis (SAMA)
For this assignment, students will select an organization/Strategic Business Unit (SBU) to assess and analyze using the knowledge and tools gained throughout the course.
Students are given wide latitude in selecting their organization/SBU to examine. Ideally, the selected organization/SBU will engage in the broader healthcare sector in some form or fashion though this is not an absolute requirement.
Students may choose to study the organization/SBU that currently employs them, though they should exercise caution in leveraging and/or divulging information that may be proprietary or otherwise sensitive.
When in doubt, students should consult with their organizational leadership for guidance on what can be included.
