Written Communication Transcript
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Learning Objectives
Identify the primary purposes for organizational writing and understand how various contexts and circumstances dictate its form and function.
Learn perfunctory strategies for effective organizational writing with special attention to tone, clarity, and simplicity.
Consider written communication as an unselfish means to serve specific audience needs across platforms on behalf of an organization’s brand.
Appreciate the value of written communication as it reflects an organization’s reputation and adaptability and affects its bottom line.
Identify perennial barriers to effective written communication, specifically those that evolve from the medium’s advantageous qualities, along with practical solutions aimed at minimizing negative consequences.
