Amazon Strategic alternatives and Recommended strategies
VI. Strategic Alternatives and Recommended Strategy
Strategic Alternatives
1. Strategic Alternative #1 – No Change Alternative
a. Corporate Directional Strategy (describe details)
b. Supporting Business Strategy (describe details)
c. Supporting Functional Strategies (describe details per function)
(1)
(2)
(3)
(4) etc
d. Corporate Scenario (Describe the details of your scenario, predictions, assumptions, and estimates of the future, outcomes, parameters, results, competition, trends, profits, costs, sales, GDP, inflation, revenues, market share, etc etc….what you consider important to your scenario)
(1)
(2)
(3) etc
e. Pros
(1)
(2)
(3) etc
f. Cons
(1)
(2) etc
2. Strategic Alternative #2 – Growth Alternative
a. Corporate Directional Strategy
b. Supporting Business Strategy
c. Supporting Functional Strategies
(1)
(2)
(3)
(4)
d. Corporate Scenario
(1)
(2)
(3)
e. Pros
(1)
(2)
(3)
f. Cons
(1)
(2)
3. Strategic Alternative #3 – Retrenchment Alternative
a. Corporate Directional Strategy
b. Supporting Business Strategy
c. Supporting Functional Strategies
(1)
(2)
(3)
(4)
d. Corporate Scenario
(1)
(2)
(3)
e. Pros
(1)
(2)
(3)
f. Cons
(1)
(2)
B. Recommended Strategy
1. Strategic Alternative Recommended. Name the one you selected
2. Decision Criteria. Name, spell out, and discuss your decision criteria.
3. Rationale / Justification. Discuss how you made the decision. Discuss, analyze, compare and contrast your 3 strategic alternatives based on your decision criteria. You should use your calculations from your 3 pro forma income statements to support your decision rationale / justification.
