9.2 What Would You Do?
Overview
For this week’s discussion, review the eight (8) morally difficult marketing situations described in
Table 20.1, in our Kotler and Armstrong (2018) textbook.
Table 20.1 | Some Morally Difficult Situations in Marketing
Discuss
Select one topic from the table and play the role of a marketing manager. What would you do?
Explain which ethics philosophy is guiding your decision.
Response
In your response, choose at least two (2) other marketing situations and determine the marketing concept your peer’s decision falls into, see: FIGURE | 20.1 Sustainable Marketing (Kotler & Armstrong, 2018).
Describe the issue through the lens of the sustainable marketing concept. How might this perspective change your recommendation?
Choose at least two (2) other marketing situations and determine the marketing concept your peer’s decision falls into, see: FIGURE | 20.1 Sustainable Marketing (Kotler & Armstrong, 2018).
