Resource Development and Communication
Assignment: Assess and analyze the importance and challenges of marketing in nonprofit organizations, drawing on class session topics. Examine and research the organization’s internal and external environments with consideration of stakeholders, partnerships, and audiences of a nonprofit of your choice.
In a minimum of five-page, double-spaced paper, conduct an analysis of a nonprofit organization’s marketing efforts and create a one-page Impact Report.
Papers should explore the connection between marketing and fundraising, investigate the role of marketing as it relates to advancing the mission of your organization, and utilize one of the tools discussed in class and/or in required readings.
The paper should include:
the name of the nonprofit organization
the organization’s mission statement and a few facts about its structure, history, etc.
a brief description of the reasons you chose this nonprofit organization
the value proposition of the nonprofit
an analysis of the organization’s branding and branding strategy
types of communications strategies the organization currently uses, as observed in their external communications. Include:
a description of the organization’s top three primary audiences, as observed in publicly available resources.
utilize publicly available data that communicates the organization’s impact, consider: the # of people served, volunteers participating, funds/money raised, etc.
