Communications quiz
QUESTION 1 3 points
Because televsion shows like Scrubs. Friends and Game of Thrones does not have a singular protagonist, but rather multiple protagonist that the spectator learns about, potentially empathizes with and follows throughout the series, the means by which the spectator identifies with them is best interpreted by the audience/film theory concept of
O a. identification
b. spectator theory
c. alignment
d. the male gaze
QUESTION 2 3 points
Media ecology studies the way in which media affects human perception and behavior by considering media in terms of a symbolic environment.
a. True.
b. False.
QUESTION 3 3 points
According to Greg Smith what we think of as “realism” in television and cinema relies on all of the following assumptions, except for
a. identification
b. apparent spontaneity
c. plausibility/consistency
d. an interpretive frame
QUESTION 4
Which theorist of cinema studies established the definiton of “identification” drawing on psychoanalytic theory?
a. Laura Mulvey
b. Christian Metz
c. Michel Foucault
d. Andre Bazin
QUESTION 5
What type of spectator is assumed to exist in an era of “convergence culture”?
a. An Implied Spectator
b. An Active Spectator
c. No Spectator
d. A Passive Spectator
QUESTION 6
According to Marshall McLuhan, the concept of rationality can end up being problematic and determined by media because the qualities “we” traditionally consider as rational (uniform, continuous, sequential) are synonymous with the medium of
a. cinema.
b. mechanization.
c. electricity.
d. print
QUESTION 7 3 points
Brooke Erin Duffy and Jeremy Packer explore the notion of containment as a technology in their article, “Wifesaver”. According to Duffy and Packer, containment technology offers a complementary perspective to Marshall McLuhan’s idea of technology as “extensions of man” which they argue exhibits a bias.
a. feminist
b. determinist
c. ideological
d. masculinist
QUESTION 8 3 points
In 1872, Friedrich Engels wrote that, in cotton-spinning mills, workers had to perform a variety of tasks, from running the steam engine to carrying the products from one room to another. Because these tasks must be coordinated, and because the timing of the work is “fixed by the authority of the steam,” Engels says that laborers must learn to accept a rigid discipline. He writes, “The automatic machinery of a big factory is much more despotic than the small capitalists who employ workers ever have been”. From a media theory perspective, Engels’ characterization of functioning the cotton-spinning mill can be described as
a. a hegemonic technology
b. technological determinism
c. a disciplinary technology
d. an instance of a technology whose politics is socially determined
QUESTION 9 3 points
In “Imagined Communities” Benedict Anderson argues that which of the following was the driving force behind the creation of nation-states?
a. Print-capitalism
b. Sacred languages
c. The Novel-Form
d. National Consciousness
QUESTION 10 3 points
In 2017, the FDA (Food and Drug Administration) approved the use of the first medication to include an ingestible sensor, called Abilify MyCite. It was believed that the inclusion of this tracking tool would encourage prescription medication adherence (Abilify is a medication commonly prescribed to schizophrenics). Connecting these facts to the concepts we went over in class, Abilify MyCite could be described as .
a. cultural imperialism
b. a disciplinary technology
c. an ideological technology
d. a semiotic technology
QUESTION 11 10 points
Disciplinary Society/Panopticism For the toolbar, press ALT+Fl 0 (PC) or ALT+FN+Fl 0 (Mac).
QUESTION 12 5 points
“The Medium is the Message” For the toolbar, press ALT+F1 0 (PC) or ALT+FN+F1 0 (Mac).
QUESTION 13
Imagined Community For the toolbar, press ALT+F1 0 (PC) or ALT+FN+F1 0 (Mac).
5 points
QUESTION 14 5 points
Interpellation For the toolbar, press ALT+Fl 0 (PC) or ALT+FN+Fl 0 (Mac). B I g -9- Paragraph \/ Arial
QUESTION 15 5 points
Prototypical Whiteness For the toolbar, press ALT+F1 0 (PC) or ALT+FN+Fl 0 (Mac). B I _L2 -9- Paragraph \/ Arial \/ 10pt
QUESTION 16 10 points
Spectacle For the toolbar, press ALT+F1 0 (PC) or ALT+FN+F1 0 (Mac). B I _t-2 -9- Paragraph \/ Arial
QUESTION 17 5 points
Participatory/Convergence Culture For the toolbar, press ALT+El 0 (PC) or ALT+FN+Fl 0 (Mac).
QUESTION 18 5 points
Ideology and Hegemony For the toolbar, press ALT+Fl 0 (PC) or ALT+FN+Fl 0 (Mac).
QUESTION 19 30 points
Watch the following short clip of Vertigo by Alfred Hitchcock and describe/explain how the “male gaze” functions in the scene between Madeleine and Scottie. Pay attention to the interplay of looks that are going on (or not) between the camera angle, and the characters in the clip. How do they facilitate an active/passive power dynamic? In what ways does it implicate the spectator to “identify” in a certain way with one of the characters?
For the toolbar, press ALT+El 0 (PC) or ALT+FN+El 0 (Mac).
