Promotional Strategy
Pick a real business in Texas, and you will assume that you have been hired by that business to develop a promotional strategy ( choose a business that is generally well-known and liked in Texas, but which could benefit by increasing sales from existing customers and attracting new customers).
Then, review the promotional mix elements and develop your promotional strategy utilizing the elements of the mix that are most appropriate for your offering (Minimum 500 words).
You are basically writing a promotional strategy for companies that are doing business in Texas (AT&T, Tesla, H.E.B, Nike, Wholefoods, Six Flags, etc.). Or choose any specific product line or brand that the company manages (e.g., H.E.B’s Central market ) and then write your promotional strategy for those offerings.
For example, you can determine where they are in terms of product life cycle and suggest relevant promotional strategies for them. You can also use the AIDA model to create your content, or you can compare a couple of promotional elements and justify which one works best for the brand or company. Review LO15-2 (Page 410 in our text) for further information.
