Unit 6 Assignment
Positioning, Branding, and IMC Strategy Evaluation
In this unit, evaluate your branding strategy, product positioning strategy, and integrated marketing communication (IMC) strategy.
Each of these marketing elements can be evaluated in-depth, but in this exercise, outline your mix elements and then evaluate the synergies created by your mix elements as related to the market segments you have identified in Unit 3.
THE SBU IS GM’S ELECTRICAL VEHICLES
Evaluate your branding strategy, product positioning strategy, and integrated marketing communication (IMC) strategy.
