ASSIGNMENT
Message Strategies: Routine Responses [1.0-4] As the administrative assistant to Walmart’s director of marketing, you have just received a request from the company’s webmaster to analyze Walmart’s website from a consumer’s point of view.
Your task: Visit www.walmart.com and browse through the site, considering the language, layout, graphics, and overall ease of use.
In particular, look for aspects of the site that might be confusing or frustrating—annoyances that could prompt shoppers to abandon their quests and head to a competitor such as Target or Amazon.
Summarize your findings and recommendations in an email message that could be sent to the webmaster.
Visit www.walmart.com and look for aspects of the site that might be confusing or frustrating—annoyances that could prompt shoppers to abandon their quests and head to a competitor. Summarize your findings.
