Market Assessment
Understand how firms conduct a formal assessment of readiness to internationalize.
Determine the suitability of products and services for foreign markets.
Describe the method firms use to screen countries to identify target markets.
Understand how companies conduct in-depth assessment of industry-specific market potential.
Explain how companies identify and choose foreign business partners.
Determine how managers estimate a company’s sales potential.
Explain how companies identify and choose foreign business partners. Determine how managers estimate a company’s sales potential.
