Discussion
It is sometimes said, there are two kinds of marketers: analysts and artists–and both are needed for successful marketing organizations. Digital marketing analytics requires analytical thinkers who also understand the more subjective and creative aspects of marketing.
How might you demonstrate your analytical side and your creative side of digital marketing? Use specific examples from the course resources, your own research and experiences.
Share an example with your colleagues, about an organization you know about or one you have worked for where the analytical side and the creative side of digital marketing added value to the organization?
Sources:
https://www.adroll.com/blog/digital-marketing-analytics
https://www.fool.com/the-ascent/small-business/marketing-automation/articles/digital-marketing-analytics/
