Case Studies
Your agency has been hired by the Orlando Chamber of Commerce to promote it to a specific target audience: graduate students. The objective is to encourage them to visit Orlando during the upcoming winter break.
1.Key Messages: Write three key messages to persuade graduate students to spend some of their winter break in Orlando. (Each sentence should be complete and concise)
2.Letter from Mayor: Expand your three key messages into an email letter written by Orlando Mayor Buddy Dyer inviting and persuading graduate students to come to Orlando during their winter break. Use numbers to persuade as appropriate. Format should be like a email letter, 350-500 WORDS
3.News Release: Write at least a headline, subhead and the first two paragraphs of a news release announcing an initiative by Orlando to especially welcome graduate students to the city during their winter break. Include a quote from the mayor. You can use the same key messages as above or create new ones, your choice.
