Week 1 Discussion
Conducting Business Research
It is important to conduct business research in order to objectively make decisions. Assume you are a supervisor for a manufacturing company, which is experiencing lower sales this year compared to the same period last year.
What research would you conduct to determine why sales are lower?
What data would you collect and analyze?
Which employees would you contact?
Which outside consultants, if any, would you contact?
Justify your answers using examples and reasoning. Comment on the postings of at least two peers and state whether you agree or disagree with their views.
In your own words, respond to the discussion and comments of classmates.
What research would you conduct to determine why sales are lower? What data would you collect and analyze?
