How is Chobani positioning its various product categories currently? How is it communicating its current positioning strategy?

ASSIGNMENT

Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that Chobani has defined for its offerings?

Is Chobani’s introduction of yogurt for children a brand extension or a line extension?

How is Chobani positioning its various product categories currently? How is it communicating its current positioning strategy?