Tesla Case Study Memo
Tesla, Inc. (formerly Tesla Motors), founded in 2003, is an American multinational corporation based in Palo Alto, California, that specializes in electric vehicles, lithium-ion battery energy storage and solar panel manufacturing (through the subsidiary company SolarCity. As of June 2018, Tesla sells the Tesla Model S, Model X, Model 3, Powerwall and Powerpack batteries, solar panels, solar roof tiles, and related products. CEO Elon Musk said that he envisions Tesla as a technology company and independent automaker, aimed at eventually offering electric cars at prices affordable to the average consumer. The company was named for the electrical engineer and physicist Nikola Tesla by company founders Martin Eberhard and Marc Tarpenning. Tesla uses a large number of sensors on the car to collect data about roads and drivers. The goal is to provide a fully autonomous car.
Think about the data that Tesla is collecting. What data will be needed to realize the fully autonomous driving vision the company advertises?
What kind of analytics are required to process this data and realize this vision? How will the data drive the implementation of this vision over time?
Memo 250 words
