Submit a mind map, present at least three logical ideas for concept testing. Describe how your idea will evolve through the product life cycle and how marketing strategies change.

4.3 – Assignment: Brainstorming New Product Ideas

Submit a mind map for this assignment.

Your mind map is expected to focus on improving a product/service and should contain at least seven branches and two layers in addition to the central idea (first layer). There are no right or wrong answers, and not all the connections and interconnections between different layers, branches, and nods are likely to make sense to an external reader.

Present at least three logical ideas for concept testing.

Assume that one of your ideas proceeds through the new product development process with flying colors and is ready for commercialization. Describe how it will evolve through the product life cycle and how marketing strategies change.