ASSIGNMENT
Apply the criteria of the Stage-Gate process (Gate # 1) to explain why any one of these new product ideas failed.
Choose one and look it up on Google, and confront it with the three questions to see if one was the culprit:
Could it be properly made?
Could it be sold?
Could the makers make money selling it?
Meaning, was it a technical failure, commercial, or a financial flop?
Mind you, sometimes products are just ahead of their time… Use no more than 150 words, no less than 100; you may support your argument with comparisons (against successful ideas or failures just as well) or with business or academic sources.
Cite APA style and include any reference.
Options to choose from:
The Ford Edsel
The Delorean
The Sony Betamax
The Apple Newton
Facebook’s Homescreen (Called Facebook Home)
Samsung’s Galaxy Note 7
McDonald’s Arch Deluxe
Reynold’s smokeless cigarettes
Fox’s Terra Nova (TV series)
The US Football League
