Module 6: Discussion Forum
The article:
Read the Khandelwal article c4 with the A/B testing case studies.
Pick one of the case studies.
For your discussion post:
Describe the company that conducted the test and the goal of the test.
Summarize the results.
Explain how you would replicate this A/B testing approach for a nonprofit organization or small business website that you know well – what would you test and why?
Review two other students’ posts and make concrete suggestions as to how they could improve their test plan for their chosen organization.
Be sure to post an initial, substantive response and respond to two or more peers with substantive responses.
Read the Khandelwal article c4 with the A/B testing case studies. Explain how you would replicate this A/B testing approach for a nonprofit organization or small business website that you know well – what would you test and why?
