7-1 Discussion: Self-Image Purchases
Think about a recent clothing/jewelry purchase. Upload a picture if you wish, or explain the item in detail.
How did the way you see yourself—your self-identity—influence the choice you made?
What about your self-image is reflected to others when you wear this new item?
What are the implications for marketing?
In responding to your peers, discuss the points they made. What other marketing implications can you identify?
How did the way you see yourself—your self-identity—influence the choice you made? What about your self-image is reflected to others when you wear this new item?
