Prompt:
For your second essay assignment, you will conduct a formal evaluation of a video advertisement. You will need to examine the ad’s rhetorical strategies and cultural appeals, and you are expected to use cited evidence from our course readings to support your discussion.
Examine a combination of rhetorical strategies and cultural appeals in your essay. Cultural appeals, on the other hand, include specific appeals to a target culture or demographic. Identify and examine various signs within the advertisement and explain how they may be interpreted by (and appeal to) the ad’s intended audience.
Cite/summarize specific details from your chosen advertisement throughout the essay. In addition, you are also expected to incorporate a minimum of two relevant readings from Signs of Life in the USA in your evaluation. Instead, incorporate significant ideas that have a clear correlation to your chosen advertisement (in addition to direct quotations from the texts). You must also include proper in-text citations and a works cited page.
