Comparing Smartphones (A)
Can only be TWO pages. And the answers must be double-space, size 12, Times New Roman.
Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why?
What additional information might you want to have about the competitors and/or about the marketplace?
What factors accounting for the iPhone’s continued success are not considered in the positioning map such as this one?
How might a seemingly “weaker” competitor on key attributes make a dent in the iPhone’s sales here?
Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why?
