CASE
You just started a new job with a twenty-five-employee small business. By accident, you found out that the company does not have a clear marketing strategy. So far, the company has been lucky with its product sales, but you have a feeling that things will not continue at the same pace for much longer because a competitor has entered the marketplace.
Assuming that you had the opportunity, how would you go about convincing the owner that the smart thing to do right now is to create a marketing strategy? Make the case to the owner.
You are required to submit a 2-Page (Title Page and Content Page), APA formatted paper with substantial content.
How would you go about convincing the owner that the smart thing to do right now is to create a marketing strategy? Make the case to the owner.
