Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.

Topic: BAM306 – PRINCIPLES OF MARKETING

Assignment 1. Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.

Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.
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