Consumer Segments
How has USA Today continuously updated its targeted consumer segments to remain successful in the market? Do you agree that the company has exhausted all potential consumer segments?
Newspapers such as USA Today have depended on the revenues from print advertisement for many years. Given the rise of digital marketing strategies, what is the organization’s strategy for identifying new market opportunities?
Summarize the discussion and post it in the same thread by addressing the following questions.
1. What were the key questions or issues identified in the discussion?
2. What opportunities and challenges were discussed?
3. What recommendations and conclusions can you draw from the discussion?
4. How can we apply the lessons learned from the discussion to our course?
5. What can we use to find further information and ideas about this topic (e.g., websites, articles, books)?
