Case:Tony Hsieh at Zappos: Structure, Culture, and Change
Process: Submit a 5-page analysis of the selected case, incorporating an identification of the main problem and its feasible solution based upon core theories and concepts learnt in class and the text, as described below.
Follow the 5-step process of case analysis (and diagnosis):
Overview/ Introduction: What is this case about? What is this organization faced with? (Do NOT identify the problem at this stage)
Environment analysis: What kind of an external environment does the organization operate in? How does it affect this organization?
Problem identification: What is the primary problem (issue)? Write it in one sentence and highlight this in italics or bold. What are the causes and symptoms (if any) of the problem/ issue?
Solution: How would you solve the aforementioned-identified problem? Be creative here. If the problem has already been solved, then develop a critique of the solution and make a few practical recommendations. This is where you make use of the main theories to develop solid arguments.
Action plan: How would you implement the above solutions and recommendations? Who or what will be the change agent? Be practical here.
