Your analysis should cover the following topics:
STEP 1: (10 points)
A description of the company/organization.
What are the objectives/goals of the social media strategy of this company/organization?
A detailed description of the brand/product or activity.
What is the target market?
STEP 2: (15 points) Overview of social media activity across different social media platforms (at least 3 platforms).
Company Reach (number of followers, group members, view counts, etc)
Company Posts (how often the company post on social media)
Feedback (number of comments, likes, replies)
Average Response Time (response time to user comments)
Sentiment Analysis (number of positive, neutral, and negative mentions on each social media platforms)
Your final paper should include figures, exhibits, screenshots, and/or links.
You must include a bibliography, and cite your sources according to a standard format.
