Case 17: Starbucks or Tata-Starbucks
Introduction
In at least 200 words, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case?
Section A: Background/History
Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Exceeds 200 words
Section B: Mission
Locate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook in 200 words or more. Include citations from your outside source and the textbook, including page numbers.
Section C: SWOT
Create a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2×2 matrix. Include citations from your outside source and the textbook, including page numbers.
Section D: Porter’s Five Forces
Analyze the organization’s industry using concepts from the textbook, addressing all five forces in 200 words or more. Include citations from your outside source and the textbook, including page numbers.
References
Dess, McNamara, Eisner, & Lee, (2021). Strategic Management: Text and Cases (10th Edition). McGraw-Hill Higher Education (US).
