Professional Brand Presentation Outline
In order to prepare a presentation that effectively communicates those key elements in an engaging way, address all of the prompts and questions below.
Use your Module 4 -Discussion: Communicating Your Body of Work.
You shared three major accomplishments and what you felt those experiences had in common. Does this communicate why you do what you do?
Summarize your core “why” in a few sentences. This is your professional brand statement.
Support and evidence. Now that you’ve figured out your core “why,” you must provide support and evidence for your professional brand statement. You must also figure out how to differentiate yourself from your competition.
Answer the following questions:
1. Define your professional goals. Where do you see yourself professionally in the long-term (10 years from now)? Where do you see yourself in the short-term (next year)? Be sure to include not just the career you want to hold but also detailed information about that career. What is the company like? What is your position like? What are your co-workers or clients like? What is your life like as you work to accomplish your professional goals?
2. Define your strengths and skills. To achieve your professional goals, you must identify the strengths you possess and the skills you need to continue to build. List your strengths, the skills you’ve developed, and the important adjectives that describe you and your work ethic. Next, define some skills you need to continue to work on in order to achieve career success.
3. Analyze your target audience. Who do you need to share your professional brand with in order to achieve your professional goals? Is it a specific company? If you want to be your own boss, do you need to share your brand with prospective clients and customers? Conduct a bit of research on what your target audience looks like. What does your target audience need from you?
4. Analyze your competition. With over 7 billion people in the world, you’re bound to face competition as you work to accomplish your professional goals. What is it that you offer that other people cannot? Conduct a bit of research on your competition. What unique blend of character traits, goals, strengths, skills, and experiences do you possess? How do you stand out from the competition?
Use the answers to all of these questions to build your Professional Brand Presentation Outline.
