Read the required textbook readings before addressing the discussion questions. Vila, O., Bharadwaj, S., Morgan, N., & Mitra, S. (2020).
Is your marketing organization ready for what’s next? Harvard Business Review. https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next Dawar, N. (2013).
Mind over marketing. Ivey Business Journal. https://iveybusinessjournal.com/publication/mind-over-marketing/ Online Considering the organizations discussed in the article, discuss the contextual factors that must be considered when developing a marketing strategy?
Explain how you would ensure that the marketing strategy addresses traps associated with execution?
Discussion 2 Articles
Mautz Jr., D., & Angell, R. J. (2006). Understanding the basics of financial statement analysis. Commercial Lending Review, 21(5), 27–34. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bth&AN=22544693&custid=s7439054 BDC (n.d.). 4 ways to assess your business performance using financial ratios. Business Development Bank. https://www.bdc.ca/en/articles-tools/money-finance/manage-finances/financial-ratios-4-ways-assess-business
Online and On-Campus
Financial Analysis
After reading and understanding how to conduct basic financial analysis, perform financial analysis of the organization allocated by your instructor.
Interpret the results of the financial analysis.
Based on the results and interpretation of the ratios, would you like to invest in this organization?
Online
The students will post the results of the financial analysis in the Learning Activity for this unit.
