Conduct necessary research about the chosen company to better understand the health of that company, include company history, current situation, and financial status. Then prepare a marketing plan on the company.

Innovation Project/ Regal Cinemas

Conduct necessary research about the chosen company to better understand the health of that company, include company history, current situation, and financial status. Then prepare a marketing plan on the company.

Develop an idea that will impact the growth of the company. Detail the idea and how it will need support from and affect the other areas of the company (accounting, IT, HR, marketing, etc.).