Week 10 Assignment: Situation Analysis Template
1. Download the Week 10 Assignment: Situation Analysis Template [DOCX] to your computer.
2. Select one company/brand from the four choices below:
1. Mazda Miata
2. Netflix
3. Dillard’s
4. Bosley Hair Club
3. Complete the Situation Analysis template.
Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
What do the customers buy/use of value from the business?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers?
List three opportunities you have identified in your personal assessment of the business. Make sure to explain why you call each item an opportunity.
List three threats you have identified in your personal assessment of the business. Make sure to explain why you call each item a threat.
Company
Current State
List three strengths you have identified in your personal assessment of the business. Make sure to explain why you call each item a strength.
List three weaknesses you have identified in your personal assessment of the business: Make sure to explain why you call each item a weakness.
Future State
How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
Collaborators
Define the business partnerships.
Discuss the company/brand’s current partnerships. Create a new partnership you think may be a good for the business or brand to undertake and discuss why you suggest this partnership.
Competitors
Who are the main competitors to your chosen brand or company? Label and discuss the top three competitors and why you consider them a competitor.
Recommendations
Based upon the analysis you just completed in this worksheet, what are three key recommendations you could pass along to management regarding the future direction of the company you selected? Discuss why you have created these strategies, why you think they should be undertaken, and how they would work for the business.
