3-2 Short Paper: Global Marketing, Localized or Standardized Strategy Selection
Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)?
Provide evidence from research to support your thoughts. Use the recommended journal readings in this module’s Reading and Resources section to inform your paper’s position.
Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.
