Nike Strategic Plan
Your strategic plan must be future-oriented and must:
Describe the company, the company’s history and its 4Ps (Product, Price, Place, and Promotion).
Examine the company’s mission statement and assess its impact on the organization’s activities.
Explain the current situation of the organization in the market (industry, market, and general environment analysis).
Add your SWOT analysis (strengths, weaknesses, opportunities, and threats) of your chosen company here. Evaluate areas that offer opportunities for
Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan
Summarize the results of your Environmental Scan and Porter’s 5 Forces.
Evaluate the degree to which they aid in conceptualizing the company’s competitive position in its marketplace.
Assess the company’s international performance in light of Cultural Barriers, Monetary Exchange Rates, and Political Instability.
Assess the financial performance and condition of the
Operational budget: Research and assess the company’s operational budget.
Assess the performance in terms of key performance indicators.
In your analysis, be sure to include profitability ratios relevant to your analysis.
Debt to Equity ratio
Debt to Assets ratio
Based on the data, evaluate the overall current financial condition of the company. Support your analysis by referring to the company data.
Create a three year end trend analysis
Assess how your Operational Budget analysis affects your three-year strategic plan.
Recommend an organizational structure in terms of the organizational design as defined in Abraham (2012) section 2.6.
Assess the impact of the strategic plan on the organizational culture.
