Business Report on Case Study
Critical Evaluation Change Management Process.
The Board of DDesign are extremely concerned about the loss of significant staff numbers from CIDesign and have asked you to write a business report to help them formulate their strategy.
In your report:
a) Explain what is meant by the phrase ‘resistance to change’ and discuss the reasons for the resistance to change at CIDesign which led to so many managers leaving You should include consideration of job, personal and social factors which contributed to the resistance.
b) Evaluate the change management process which has been undertaken at CIDesign over the last year.
c) Advise DDesign on alternative strategies for CIDesign, which may avoid further loss of staff.
d) Discuss how Lewin’s three-stage model would help DDesign successfully manage the change process at CIDesign.
