Product or Service Marketing Plan
Create a Product or Service Marketing Plan for a brand of your choice. Conduct your own research.
Download 6.5 Product or Service Marketing Plan-1.docSituational Analysis (What is the current situation of the business?)
Business/Brand Overview (this section should be minimum of 3 paragraphs)
Historical background
Nature of business
Current business goals
Current Brand Strategies
What are the current brand strategies of your business?
Describe your brand equities.
Does your brand have an overall theme? Look and feel (traditional, outdoors, funny, serious, colors used, warm, cool, etc.)?
Based off of your brand’s current business goals, create two SMART objectives.
Target Consumer Strategy
Define your target consumer (include age-range, gender, income level, education level, location, behaviors, etc.). Explain in detail why you chose this target and why this target makes sense to help achieve your marketing SMART objectives.
Product Strategy
Choose a product or service for your target consumer described above.
Clearly describe your product/service components.
Does your product/service include any unique added value?
Define and justify your product or service selection based off of all your research and SMART objectives stated prior in this plan. Why does this product/service make sense?
Pricing strategy
Define a pricing strategy you will use and explain why you chose this strategy for your product or service. Include justification of price, based off of current products/services, similar products/services or competitor pricing. (Do your research.)
Supply Chain Strategy
Explain the Supply Chain Strategy for your product or service.
How will your product or service be manufactured and distributed?
Will your product or service be sold retail or wholesale or through B2B channels?
Where will the location of your product/service be? (US, International, online, in-store, etc
