Market segmentation & Perceptual map – HGV
Conduct a market segmentation analysis. Include in this analysis segment sizes and historical and estimated growth rates.
Create a perceptual map of options from the perspective of one segment.
Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.
Conduct a market segmentation analysis. Create a perceptual map of options from the perspective of one segment.
