Marketing Promotion Project:
Product description and brief history of company
Describe the product, generally speaking identify what the product is and how it is used.
Provide a brief history of the company—when was it formed, who the key personnel/managers are, where do you operate, how are you organized.
SWOT Analysis
Analyze the internal strengths and weaknesses of your product and your company. What about your product or company is an asset, what adds value, and what is a weakness.
Analyze the external environment and factors in the environment that are opportunities, and those that are threats.
Marketing Objectives
Identify what is expected to be accomplished, (objectives) through marketing activities.
Target Market Strategy
Discuss your target market and the variables that you will use to identify this market.
Identify your strategy—will you target the entire market or a concentrated segment with a single marketing mix, or will you target multiple segments and develop multiple marketing mixes.
Marketing Mix–4 P’s, (Product, Place, Price, Promotion)
Identify each of the 4 Ps.
Product should include not only the physical product, but the package, warranty, after-sales support, etc.
Place
Promotion
Price
Implementation and control plans
Identify the steps you will take to achieve your marketing objectives, and how you will control progress toward those objectives.
