Delta Airlines
The company to be written about is Delta Airlines.
What are the organization’s sources of competitive advantage? Has the organization approached strategic management (i.e., market participation, market entry modes, location and configuration of specific functional/value chain activities, etc.) in a way that leverages its competitive advantage and/or potential for success? Does the organization follow a strategy appropriate for the matrix of environmental forces? Is the organization structured appropriately? Is the organization’s leadership effective?
Use these questions to develop a rich picture and discuss why each item is important.
Value Chain Analysis
Resource and Core Competency Evaluation
This rich picture and analysis should be at least three to four (3-4) pages long and should use at least four (4) references. You will need to upload the illustration that you drew or created as well.
