Marketing Plan Template
(25-50 words)
Identify an OpenAI API application for this marketing plan.
Highlight the key points of your marketing plan.
(150-200 words)
Briefly describe the background of the company (OpenAI).
Identify the key factors regarding the company’s internal and external situations.
What are the challenges and opportunities ahead for the company?
(25-50 words)
Present SMART marketing objectives: specific, measurable, actionable, realistic, and time-bound.
(300-400 words)
Target Market of the OpenAI API application: Define and describe your target market (s) clearly. Provide the rationale of why you choose to target the market(s).
Positioning: Present a positioning statement.
Proposed Marketing Mix
Product
Price
Place
Promotion
(50-100 words)
List the timeline of progress/action program over the period of the marketing campaign. A calendar of main events/milestones may be included.
(100-150 words)
Present the marketing budget for your action program.
Forecast the sales/revenue within your proposed timeframe.
(25-50 words)
How will the campaign performance be measured?
