Marketing Paper
This course is customer-centric.
Write 1000 words minimum addressing on the classic Theodore Levitt 1960 paper, Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt.
Prepare your seminar paper on market disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation is doing new things.” Three scholarly authored references are required, including the Marketing Myopia article.
Write 1000 words minimum addressing on the classic Theodore Levitt 1960 paper, Marketing Myopia.
