Globalization and Information Research
Microsoft® Excel®
“How Netflix Expanded to 190 Countries in 7 Years” from Harvard Business Review (https://hbr.org/2018/10/how-netflix-expanded-to-190-countries-in-7-years)
Write a 525-word summary covering the following items:
According to the article listed above, what were the most important strategic moves that propelled Netflix’s successful international expansion?
The article mentions investments in big data and analytics as one of the elements accompanying the second phase of overseas expansion. Why was this investment important? What type of information did Netflix derive from the data collected?
According to the article, what is exponential globalization?
Not all international expansion strategies are a resounding success, however. Research an article or video that discusses an instance in which an American company’s expansion efforts in another country failed. According to the article/video you selected, what were the main reasons for this failure? Do you agree with this assessment?
Explain some of the reasons why certain companies’ expansion plans have failed in the past.
