Stakeholder analysis and management
Task
You are required to work individually for this assignment.
Choose and engage in secondary research into an area of interest from one of the following companies: Kellogg’s, McDonalds, Netflix, Tesla, Twitter and Walmart. Where your selected company has a series of divisions or strategic business units, you may select one of these.
Working with the chosen business, you must develop a Mendelow’s matrix with at least one (but preferably more) stakeholder(s) in each quadrant of the enhanced model. A referenced justification of why the stakeholder has been placed where it has within the matrix must also be provided. (25% of marks)
Take one stakeholder within each quadrant and discuss its power and interest to the company and consider how the company has worked with the stakeholder to develop strategic decisions, considering their needs from the business and the likely actions they may take if not satisfied. (30% of marks)
Within the review of the stakeholder, make recommendations around improving their future relationship, or researched areas of future issues that might develop and how these could be managed. (25% of marks)
