Marketing Plan (1250 words)
The hotel should be chosen from the either Group A or Group B ; but could be situated anywhere globally.
Remember the purpose of this plan is to attract new customers to your chosen hotel after the pandemic lock down, be imaginative in your messaging thinking about improving, changing or introducing the new idea/s.
Think about analysing the micro and macro environment (SWOT /PES\tLE) to provide new direction for the business. Use as many in class examples to support your case as well as industry research and evidence. (MARKETING MIX, STP etc)
Analyze the micro and macro environment (SWOT /PES\tLE) to provide new direction for the business.
