Digital marketing
Assessment Task
You are in the role of a digital marketing consultant. Your task is to recommend to Chester Business School as your client how they could use mobile technologies to improve their marketing or their services. For that you will first need to research what CBS is doing and then make some recommendations. The main part is build a functioning prototype and test it to make sure it works.
Sub-tasks:
Research CBS and discuss some recommendations.
Decide whether you want to build an app or a mobile website.
Build a working prototype.
Test it to make sure it works!
Prepare a project report (2000 word equivalent) where you state:
What was the main idea and why would this be useful for the Chester Business School?
What is the design (design principles)?
How was the app/mobile site built?
How was the app/mobile site tested?
A log file of your individual activities (who did what and how long did that task take?)
