Marketing plan for Starbucks
Use the information from the class discussions and create a digital marketing plan based on those (e-mail marketing, SEO & SEM, Social Media marketing, Content marketing, Affiliate marketing, Influencer marketing, Web analytics & Marketing metrics).
Length: 2000 words (+/-10%) plus appendices. The topic (company selected) must be hospitality-related.
The marketing plan should follow SOSTAC and include at least a brief situational / market analysis, objectives for the plan, target market / customer profile, digital marketing tactics in as much in detail as possible, and marketing metrics.
Create a digital marketing plan based on those (e-mail marketing, SEO & SEM, Social Media marketing, Content marketing, Affiliate marketing, Influencer marketing, Web analytics & Marketing metrics).
